Monday, 15 October 2012

What Is A Music Video?

  • The video lasts at least as long as the track (can be longer if you have and intro or outro or both)
  • The video features the artist/band quite prominently
  • The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too
  • The video has some kind of concept along with the track
  • The video does not feature a complete narrative but the concept may involve fragment of a narrative
  • Different genres of music produce slightly different visual conventions in music videos
Pete Fraser

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