- The video lasts at least as long as the track (can be longer if you have and intro or outro or both)
- The video features the artist/band quite prominently
- The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too
- The video has some kind of concept along with the track
- The video does not feature a complete narrative but the concept may involve fragment of a narrative
- Different genres of music produce slightly different visual conventions in music videos
Pete Fraser
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